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Shiseido Posts Loss in Fiscal Q1

Weak Japanese market sends sales down 5%.

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By: TOM BRANNA

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Weak results at home forced Shiseido to post a a first-quarter loss on declining sales. Japan’s largest beauty company lost 1.27 billion yen, or $15.9 million, at average exchange rates for the three months ended June 30. That compares to a loss of 277 million yen, or $3.4 million, at exchange rates for that period a year ago. The company attributed the loss to declining sales as well as increased marketing expenses, particularly for international markets. Shiseido’s operating loss ...

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